Keyword Site Exposure - 4

Now that you’ve considered all the possible gains and losses, as well as the demand for your niche market ideas, you’ve made your final decision as to what area of the industry you plan to target.

From here, it is a matter of setting up your website to be attractive and get noticed so that you have new customers all the time, as well as returning loyal customers.

One of the most important things to do is make sure that your website shows up on all the major search engines without potential customers having to sort through dozens of pages before ever reaching yours.

The best way to assure a high position in a search return is to make your website keyword rich. This means using a lot of the terms on your site that consumers are likely to search in order to find whatever product or service you are offering.

IMPORTANCE OF KEYWORD RICH WEBSITES

You can build the most attractive, interactive website possible and still have no traffic directed to your site. How can you make your site visible on the major search engines without compromising your graphics and special configurations? You have to start by including keywords.

Let’s again look at the idea of selling vitamins for dogs and cats. It’s great if you mention cats and dogs all over the site, but what are people really entering into search boxes when they want to find supplements to aid their pets’ health?

These search terms are the ones you want to be sure to include frequently in your web content. How can you determine the best keywords to build a successful web presence for your niche market?

HOW TO RESEARCH KEYWORD OPPORTUNITIES

Before you ever begin to research through tools and information centers or hire an SEO (search engine optimization) provider, try it yourself. If you decided to buy vitamins for your cat, what words might you search? Here’s a short list of things that you might look for to find a provider of such products:

 Cat vitamins
 Vitamins for cats
 Supplements for cats
 Pet vitamins
 Cat health supplements
 Pet nutritional supplements


Therefore, when creating the content for your website, you should keep these phrases in mind and be sure to use each one in your content at least once or twice so that, when search engines crawl your site to identify keywords, they will hit on these and bring your business up in a search for such key phrases.

Once you’ve thought of some of these yourself, you can use them to search other sites offering the same type of product and find out what keywords they have used to bring their sites to the top of a search list.

Sources for Information

Many search engines have tools that will help you determine the most popular searches for your particular niche market. Using these sources can save you some time and energy in your own research, though many of the terms found by these tools are so common that most sites offering similar goods and services to yours will be saturated with these words.

There are even websites dedicated to assisting with keyword determination. If all else fails and you simply don’t know what keywords to use, you can consult with a content provider who can take anything you’ve written or would like to write for your website and enhance it with keyword richness.

This is referred to as search engine optimization, or SEO, meaning that the content provided is created so that a search engine can easily identify keywords and pull them up in a user search.

Self Determination

Only you can ultimately decide what keywords you want to use to make your site more visible. Especially since you are geared to occupying a particular niche within the industry, you may not want to use all the keywords that could potentially lead people to your website.

For example, with dog and cat vitamins, you may not want to waste time with people who are looking for vitamins for larger animals, like horses or cows, or those with reptiles. Therefore, you may opt not to use “pet vitamins” or “animal vitamins” as a keyword for your site.

In fact, you may avoid the use of such terms altogether. However, keep in mind that the person searching for vitamins for their farm animals may also own a cat or dog that they hadn’t previously considered giving vitamins. If they should happen across your site in their search, it may still provide a sale for you.

Keyword usage is about balance, and only you through your research and simple trial and error can find the necessary balance to make you successful in your niche market.

HOW TO USE YOUR RESEARCH

Once you’ve determined how you want to advertise your niche business and have found what sort of keywords are providing results for others in similar areas of the industry, it’s time to figure out how you are going to use this research information.

Of course, you have to apply the keywords to your website, but how can you be sure that you have enough keywords to return good search results without making your website appear to viewers as though it’s just one big search engine ad?

Application of Keywords

When applying keywords to your website, there are some guidelines you can follow to assure that you don’t lose quality while still maintaining a reasonable quantity of keywords.

This is vital to the success of your business in its particular niche. Without the right wording, no one will ever find you on a search engine. However, if a potential customer pulls up your site and is bombarded with keywords surrounded by a bunch of meaningless text, he or she will simply hit the “back” button and move on to the next listing.

Keep it simple. Choose five or six keywords or phrases directly related to your niche market, and filter these into quality information on your site. Count the number of words total that you are writing, and reference this number as you add in the keywords.

Try to keep the percentage of keywords per text to between 4-10%; any more than this, and your viewers will never be converted into customers. However, fewer could mean that your site isn’t coming up on a search engine

Finally, remember that you can always edit your content. If, after a month or so, you aren’t seeing the search results you desire (you should continuously check this for yourself), reevaluate what you’ve done and consider changing some keywords, adding some, or taking out those that aren’t getting results.

Should I Use an SEO Provider?

If you are insecure about your own ability to provide the correct content for your niche Internet business, there are sources you can tap to help you. You can find both companies and individuals who provide SEO content for websites. However, there are some things to keep in mind when hiring an SEO provider.

First, make sure that the company or individual is legitimate and has produced good results for others on previous assignments. Also, check out references, and verify that these services didn’t litter the pages of previous jobs with advertisements for their own work.

Lastly, be certain that you completely cover the nature of your industry, niche market, and personal Internet business so that the SEO provider is able to offer the best possible keyword content to draw the appropriate attention to your website.